As with each year this seems to come too quickly – Memorial Day weekend is upon us.

The internet. The television. The radio. The roadside signs. The furniture stores.

It would seem everywhere you look you’re being encouraged to partake in a celebration this weekend. Unless it is a purposeful celebration of life all of these are simply trying to take advantage of subliminal queues and mass media marketing.
My point here is simple – a majority of our Nation has left behind it’s Nationalism and traded it in for BBQ and craft beer while some of us spend the weekend reflecting on times past with spirits no longer of this world.

Yes – CB Jeep is going to offer a few great deals over the weekend. Our goal is not to capitalize on what should embody this weekend but to offer our gratitude to those that were born into the class of sheepdogs.

If not for that class and their willingness to sacrifice everything we would not have these opportunities today – if not for those that have laid their lives so that we may continue living in relative prosperity and security, we wouldn’t even have this weekend to look forward to.

I leave you with this:

I trust that a reminder is not needed for our warriors - while you're grilling out this weekend, if you didn't get that 96, if you’re stuck on duty, take one moment at 1500 to remember those that have gone before us.

"The National Moment of Remembrance, established by Congress, asks Americans, wherever they are at 3 p.m., local time, on Memorial Day, to pause in an act of national unity for a duration of one minute. The time 3 p.m. was chosen because it is the time when most Americans are enjoying their freedoms on the national holiday. The Moment does not replace traditional Memorial Day events; rather, it is an act of national unity in which all Americans, alone or with family and friends, honor those who died in service to the United States.”

-Michael-